Beyoncé’s Homecoming & the Magic of Repurposing

So, like millions of others across the world, we dusted off our Netflix account this week to view Beyoncé’s Homecoming documentary.

The energy, the imagery and message of the entire production was just….w.o.w.

But what we found even more intriguing was her strategy. She mastered (or should we say “slayed”) the art of re-purposing content.

Here’s a breakdown:

Case Study: Beyoncé Homecoming

Headlined 2 Concerts

Created a Documentary with Footage from Concerts

Dropped a New Album Featuring Live Music from the Concerts

As you can see, repurposing your content is a great way to ensure that you’re maximizing its full potential. What if Beyoncé would have stopped after her Coachella performances? We all would have missed out on the greatness that is Homecoming. Great content takes time and energy to create and should live on after its initial drop.

Don’t believe the hype—you don’t have to constantly create new content to stay relevant or reach your audience.

Instead, focus your energy on creating dope original content that can live on after your initial drop.

Now “get in-formation” and start thinking of ways to bring longevity to your content.

It worked for Beyoncé, and it can work for you.

If you need help creating or re-purposing your content? Let Dynasty help!